Big companies have budgets. They have teams. They have time. Startups have none of those things. Good. Because the advantage was never resources.It was clarity. And speed.Most startups think the goal is to look like a bigger company. Polished. Corporate. Safe. So...
Why Most Startups Struggle With Branding — and How to Fix It Most startups don’t fail because they lack a good product. They struggle because they lack clarity. Founders know what they’re building. They understand the technology. They’ve lived the problem. But...
How to Tell Your Startup Story: A Simple, No-Fluff Framework Every startup has a story. Most founders just bury it. They drown it under jargon, inflate it with buzzwords, or ramble until the listener’s eyes glaze over. The truth? Investors and customers don’t want...
San Diego Innovation Council gets a fresh new look. Working with the amazing Phelan and his talented team, we're excited to share the new website for the San Diego Innovation Council. SDIC.org The organization is led by an engaged, forward-thinking Board (who were a...
A couple years ago, we worked with our friend Neal Bloom to brand his Podcast 'Tacos and Tech.' The Podcast is still going strong, with a recent episode featuring Trust & Will co-founder and CEO Cody Barbo — another friend and awesome serial entrepreneur. The guys...
1. Start With What You Stand ForMost startups skip the soul-searching. Big mistake. Before you design anything, ask: What problem are we really solving? What does our audience crave emotionally? What do we believe that our competitors don't? This is your brand DNA.Get...