by Nicole Leandra Morris | Jul 24, 2025 | Branding
1. Start With What You Stand For Most startups skip the soul-searching. Big mistake. Before you design anything, ask: What problem are we really solving? What does our audience crave emotionally? What do we believe that our competitors don’t? This is your brand...
by Nicole Leandra Morris | Oct 22, 2014 | Events
Success!! Jeremiah Gardner [@jeremiahgardner] and Brant Cooper [@brantcooper] introduced their new book The Lean Brand to the San Diego startup community with style. Mission Brewery was jammin’ and books sold out. Thank you to everyone who came out and showed their...
by Nicole Leandra Morris | May 10, 2014 | Websites
Why you need a website is based on the type of business you’re in, but generally it’s to support the movement of your product and the trust of your audience. Go ahead and grab the domain, you will certainly need it once things get going. But don’t be stressed...
by Nicole Leandra Morris | Feb 22, 2013 | Websites
The environment of the web is continually changing and the weighted importance of real-time content, social integration and mobile compatibility has been, and will continue to be significantly on the rise. These changes are creating opportunities and challenges for...
