by Nicole Leandra Morris | Mar 24, 2026 | Branding, Business, Portal, Startups
How Startups Win Without Acting Big Big companies have budgets. They have teams. They have time. Startups have none of those things. Good. Because the advantage was never resources.It was clarity. And speed. The Myth of "Looking Big" Most startups think the goal is...
by Nicole Leandra Morris | Mar 2, 2026 | Branding, Portal, Startups
Why Most Startups Struggle With Branding — and How to Fix It Most startups don’t fail because they lack a good product. They struggle because they lack clarity. Founders know what they’re building. They understand the technology. They’ve lived the problem. But...
by Nicole Leandra Morris | Aug 1, 2025 | Fundraising, Podcast, Portfolio
A couple years ago, we worked with our friend Neal Bloom to brand his Podcast ‘Tacos and Tech.’ The Podcast is still going strong, with a recent episode featuring Trust & Will co-founder and CEO Cody Barbo — another friend and awesome serial...
by Nicole Leandra Morris | Jul 24, 2025 | Branding
1. Start With What You Stand For Most startups skip the soul-searching. Big mistake. Before you design anything, ask: What problem are we really solving? What does our audience crave emotionally? What do we believe that our competitors don’t? This is your brand...
by Nicole Leandra Morris | Apr 15, 2025 | Portfolio, Websites
Nearly 100 years old, Graybill Medical Group has just relaunch their website. Built by our partner Phelan Riessen and his world class development team, we were brought on to design the ‘Find Your Physician’ area, allowing patients to search and filter...
