How to Build a Brand That Actually Sells

How to Build a Brand That Actually Sells

1. Start With What You Stand For Most startups skip the soul-searching. Big mistake. Before you design anything, ask: What problem are we really solving? What does our audience crave emotionally? What do we believe that our competitors don’t? This is your brand...

The Lean Brand Launch Party

Success!! Jeremiah Gardner [@jeremiahgardner] and Brant Cooper [@brantcooper] introduced their new book The Lean Brand to the San Diego startup community with style. Mission Brewery was jammin’ and books sold out. Thank you to everyone who came out and showed their...

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