How to Build a Brand That Actually Sells

How to Build a Brand That Actually Sells

1. Start With What You Stand For Most startups skip the soul-searching. Big mistake. Before you design anything, ask: What problem are we really solving? What does our audience crave emotionally? What do we believe that our competitors don’t? This is your brand...

A Few Tips for Effective Online Presence

The environment of the web is continually changing and the weighted importance of real-time content, social integration and mobile compatibility has been, and will continue to be significantly on the rise. These changes are creating opportunities and challenges for...

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